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Review of “Made to Stick: Why Some Ideas Survive and Others Die”

Nora Ephron, an American director and journalist, describes her early journalism professor setting an assignment for the class. He asked them to write a lead for their student paper. The lead is the...

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How to make your message stick [infographic]

Back in March 2011, I wrote a short book review for Made to Stick, by Dan and Chip Heath. The book was about effective communication — how to get your ideas to break through the white-noise that...

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Review of “Made to Stick: Why Some Ideas Survive and Others Die”

This blog post is 10 years old. Please, when reading this, be mindful of its age.Nora Ephron, an American director and journalist, describes her early journalism professor setting an assignment for the...

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How to make your message stick [infographic]

This blog post is 8 years old. Please, when reading this, be mindful of its age.Back in March 2011, I wrote a short book review for Made to Stick, by Dan and Chip Heath. The book was about effective...

View Article
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